Healthy Youth Initiative Grant
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United Way of Greater Milwaukee & Waukesha County

Healthy Youth Initiative Grant

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The Healthy Youth Initiative is United Way's focused approach to improving the health young people of all genders and their families in our community by preventing teen pregnancy, sexual violence, and victimization.

Overview & Criteria

  • Agencies may apply to implement evidence-based teen pregnancy prevention programs, teen sexual violence prevention programs, human sex trafficking prevention programs or more than one.
  • Agencies may apply for up to $50,000 one-time per year.
  • Agencies must provide a 25% cash or in-kind match to be considered for funding. (In future years, Healthy Youth grant awards should be no more than 60% of the total program budget. Other grants and in-kind revenue can be included in the program budget).
  • Funding will not be granted for abstinence-only curricula.
  • Programs committing to deliver evidence-based teen pregnancy prevention programs must implement one of United Way’s preferred curricula: Making Proud Choices!, Reducing the Risk, Positive Prevention Plus, and/or Wise Guys.
  • Teen sexual violence prevention programs MUST include at least one session on contraception.
  • Teen pregnancy prevention programs MUST include at least one session on sexual violence, consent, human sex trafficking or healthy relationships.
  • Agency agrees to complete mandated reporter training and have in place a separate policy regarding the protection of children and youth if the organization serves youth in any capacity.
  • Agency agrees that facilitators will engage in LGBTQ+ inclusivity training annually. United Way will provide opportunities for training.
  • Agencies are responsible for securing and budgeting for curricula-specific training. (General curriculum facilitation training will no longer be provided by United Way.)
  • All agencies will be required to upload a program logic model with the RFP.
  • Agencies delivering Making Proud Choices! for Milwaukee Public Schools during the school day will be limited to serving middle school youth, unless otherwise approved to serve high school youth by MPS Wellness & Prevention Office.
  • Agencies serving youth on MPS property, during or out-of-school time will be responsible for securing and having a current and executed MOU on file with MPS.

Support from United Way:

  • United Way will provide LGBTQ+ Inclusivity training to all funded programs.
  • United Way will provide opportunities for mandated reporter training to all funded programs.
  • United Way will provide training to funded agencies on the outcomes measurement tool (post-test).

Additional Information

Agencies invited to complete a full RFP that are not currently United Way Agency Program Partners will be required to submit:

  • 501 (c) 3 Letter
  • Completed Form W-9
  • Most recent Audit Report & Management Letter for Audit Report
  • If the agency does not conduct an Audit, they will be asked to submit the last two fiscal year-ending Financial Reviews OR unaudited fiscal-year ending financials (Balance Sheet & Statement of Activities)
  • Most recent fiscal quarter financial report (Balance Sheet and Statement of Activities)
  • Agency 990, 990EZ, or 990N (most recently completed)

All programs will be required to submit a program logic model.

Grant requirements for agencies awarded funding


  • Signed Grant Agreement
  • Policy on Protecting Children (if agency serves children)*

*Not required for United Way Agency Program Partners


All Healthy Youth-funded programs must implement curricula with fidelity.

Fidelity of implementation is the delivery of instruction in the way in which it was designed to be delivered. Fidelity must also address the integrity with which screening and progress-monitoring procedures are completed and an explicit decision-making model is followed. Modifications to the content or delivery methods of any curriculum must be requested in writing and require approval from United Way.

Outcomes Measurement:

  • All Healthy Youth programs will be collecting data that measure common outcomes and indicators.
  • Programs will be asked to choose one or two outcomes to report to United Way in their Year-End Report. Outcomes, indicators, and the post-test survey tool will be provided to funded organizations before the start of programming.

All funded programs are required to report demographic information for all of the clients completing programming (including those that were not measured for outcome evaluation)

  • Age Groups: 0 thru 3, 4 thru 5, 6 thru 11, 12 thru 17, 18 thru 24, 25 thru 34, 35 thru 44, 45 thru 54, 55 thru 64, 65 thru 74, 75 thru 84, 85 thru 94, 95 and over
  • Gender: Male, Female, Transgender, OtherNon-binary/Genderfluid/Prefer to self-describe, Prefer not to say
  • Household Income: $0 to $9,999, $10,000 to 14,999, $15,000 to $24,999, $25,000 to 36,999, $37,000 to $49,999, $50,000 to $74,999, $75,000 or more, Free and reduced lunch (if income data is not available)
  • Racial Background: African American/Black, Asian, Caucasian/White, Middle Eastern, Multi-racial, Native American, Native Hawaiian/Pacific Islander, Other
  • Ethnicity: Hispanic/Latino, Non-Hispanic/Latino
  • Veteran Status (Do you now or have you ever served in the Armed Forces?)
  • Zip Codes of Residence

2022-2023 Timeline

  • March 18, 2022 - RFP becomes available in e-CImpact
  • April 15, 2022 - RFP and all attachments due
  • July 1, 2021 - Project funding year starts, and agency executives are notified of award status


Requests for Proposals for the 2022-2023 year are invitation only. Agencies will be notified when the RFP is available. 

Visit our Funding Opportunities page and sign up to receive notification of new funding opportunities.


Please contact Amanda Weiler at 414.263.8116 or via email.