Holiday Giving Tree
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United Way of Greater Milwaukee & Waukesha County

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Holiday Giving Tree

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In 2023, United Way's goal for the Holiday Giving Tree remains the same: to share gifts with our neighbors that may otherwise go without. Last year, with your help, we were able to match over 7,100 wishes. By making a financial gift to United Way's Holiday Giving Tree program, we are able to mobilize gifts to spread cheer for local children, adults, and seniors. 

$30 fills one wish.

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Corporations & Groups

There are three ways your corporation or group can get involved with the Holiday Giving Tree program.


Receive Printed Tags for Personal Shopping

You will be matched with an agency that supports individuals in need. You will recieve the agencies printed gift tags to distribute to your employees mid-November. Each tag reflects a gift category and is valued at $25. The deadline to request tags is Friday, December 1. Please request tags in increments of 10. 

Download the Holiday Giving Tree tag promotional toolkit.


Sponsor an Agency's Wishlist

Your organizations $3,000 donation will cover an entire agency’s list of wishes. Each agency participating in the program recieves up to 100 wishes. 


Receive a Special Giving Link for Your Employees

Your organization will recieve a special online giving link to collect financial donations from your employees. 

Complete the form below to indicate how your organization would like to participate. Please allow one week for your request to be processed. Once your request is processed, a United Way staff member will reach out to you with more information. 


Registration is now closed.

The Impact

Shari Campbell headshot“It is amazing to see the looks on our little ones’ faces when they receive their gifts. These may be the only gifts that they will receive during the holidays, when other children are receiving so many. It is even more heartwarming to see the looks on parents’ faces when they are able to give the gifts to their children and see their joy.  This takes so much stress off of the shoulders of parents who may not otherwise be able to provide the gifts or the experience to their children.  As an Agency, it is an honor to be a part of making this happen.”

Shari Campbell
La Casa de Esperanza



Darrell Lofton headshot

"Many of our youth look forward to these gifts all year. For many of them this gives them the sense of normalcy that they deserve."

Darrell Lofton


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Can we request a nonprofit to be matched with?

We will be working from mid-October through November to match your request with a participating nonprofit. We will do our best to meet your request, but cannot guarantee accommodation, especially as the season progresses and available agencies are more limited.

When will I get my gift tags?

Gift tags are expected to be available between November 20-22. They will be available for pick up at the United Way location you’ve indicated on your registration form, or for delivery if requested on your form.  

Do the gifts need to be wrapped?

Most nonprofits ask that their gifts are placed in a gift bag, instead of wrapped with wrapping paper. This allows them the opportunity to best match the gift with the individuals they serve. Specific wrapping information will be listed on each gift tag.  

What do I do when all the gifts have been purchased?

You will be given instructions when you are matched with a nonprofit. You will need to coordinate delivery with the nonprofit. Most gifts need to be delivered between December 1-15.


For questions about your donation, please reach out to our Donor Help Desk via email or 414.267.8408.

For volunteering questions, contact Kenny Grady at 414.263.8124 or via email.