Holiday Giving Tree
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United Way of Greater Milwaukee & Waukesha County

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Holiday Giving Tree

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In 2023, United Way's goal for the Holiday Giving Tree remains the same: to share gifts with our neighbors that may otherwise go without. Last year, with your help, we were able to match over 7,100 wishes. By making a financial gift to United Way's Holiday Giving Tree program, we are able to mobilize gifts for community while supporting small, local businesses.

Corporations & Groups

As a corporate organization or community group you have a couple of engagement options including: 

  • Printed Tags for Personal Shopping: You will be matched with an agency that supports individuals in need. You will recieve the agencies printed gift tags to distribute to your employees mid-november. Each tag reflects a gift category and is valued at $25 each. The deadline to request tags is Friday, November 3. Please request tags in increments of 10. 
  • Corporate Sponsorship of an Agency's Wishlist: $3,000 will cover an entire agency’s list of wishes. Each agency participating in the program recieves up to 100 wishes. 
  • Personalized Giving Link: We can provide your organization with a personalized, online giving link to collect financial donations from employees. Periodically throughout the program, we can provide you and update on the total dollars raised. 

Complete the form below to indicate how your organization would like to participate. Please allow one week for your request to be processed. Once your request is processed, a United Way staff member will reach out to you with more information. 


Corporation & Group Registration


Want to learn more about the program? Sign up for the Holiday Giving Tree Donor Connections Info Session to learn more about the history of the program, details and timeline, and best practices to ensure your Giving Tree is successful!

This informational session will be held on Microsoft Teams. You will receive the link upon registering. 


Wed. Oct 4 from 9:30 AM - 10:30 AM

Gift Tag FAQs

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Can we request a nonprofit to be matched with?

We will be working from mid-October through November to match your request with a participating nonprofit. We will do our best to meet your request, but cannot guarantee accommodation, especially as the season progresses and available agencies are more limited.

When will I get my gift tags?

Gift tags are expected to be available between November 20-22. They will be available for pick up at the United Way location you’ve indicated on your registration form, or for delivery if requested on your form.  

Do the gifts need to be wrapped?

Most nonprofits ask that their gifts are placed in a gift bag, instead of wrapped with wrapping paper. This allows them the opportunity to best match the gift with the individuals they serve. Specific wrapping information will be listed on each gift tag.  



Holiday Giving Tree Shopping Extravaganza

​United Way of Greater Milwaukee & Waukehsa County will be hosting its second annual Holiday Giving Tree Shopping Extravaganza.

Volunteers will be help pick out hundreds of gifts from local and diverse retailers for individuals in our community who may otherwise go without this holiday season. Volunteers will be given a shopping list that lists categories of wishes needed. Once all items have been picked out, United Way will purchase the items at check-out with financial dollars provided by the community. These items will be delivered directly to the participating agencies in the Holiday Giving Tree program. 


Exact Date and Registration Link Coming Soon



For questions about your donation, please reach out to our Donor Help Desk via email or 414.267.8408.

For volunteering questions, contact Kenny Grady at 414.263.8124 or via email.