Holiday Giving Tree
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United Way of Greater Milwaukee & Waukesha County

Holiday Giving Tree

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​In 2025, United Way's goal for the Holiday Giving Tree remains the same: to share gifts with our neighbors that may otherwise go without. Last year, with your help, we were able to match 7,300 wishes.

Workplaces & Community Groups

Are you looking for a way to engage your workplace, department, or employee resource group? Are you involved in a community group, neighborhood association or simply wanting to leverage your friends and family to do good around the holidays? There are three ways your group can get involved with the Holiday Giving Tree program.

 

  1. Receive Printed Tags:  Your group will recieve printed gift tags to distribute to your employees. Each tag reflects a gift category and is valued at $25. Please request tags in increments of 10 and only request the amount of tags you know you will be able to fulfill. If you are unable to fulfill all wishes, you will be billed $25 per gift by United Way. Download the Holiday Giving Tree tag promotional toolkit. 
  2. Sponsor a Nonprofit's Wishlist: Your organizations $3,000 donation will cover an entire nonprofit’s list of wishes. Each nonprofit participating in the program recieves up to 100 wishes. 
  3. Receive a Special Giving Link: Your organization will recieve a special online giving link to collect financial donations. Please allow one week for your request to be processed. 

Looking to participate in the 2025 Holiday Giving Tree?

Please complete the 2025 Holiday Giving Tree Interest Form and you will be notified once the program registration is open.

Fill Out Interest Form Here

 


 

Holiday Giving Tree Best Practices 

Learn more about how to host a successful Holiday Giving Tree at your organization.

Watch the 2024 Donor Best Practices Info Session
 

WATCH NOW

 

The Impact

“It is amazing to see the looks on our little ones’ faces when they receive their gifts. These may be the only gifts that they will receive during the holidays, when other children are receiving so many. It is even more heartwarming to see the looks on parents’ faces when they are able to give the gifts to their children and see their joy.  This takes so much stress off of the shoulders of parents who may not otherwise be able to provide the gifts or the experience to their children.  As an Agency, it is an honor to be a part of making this happen.”

Shari Campbell
La Casa de Esperanza

 

“The impact is community. You can say "you are not alone" to someone but when they are given a gift from a stranger, a new, unused gift, it means that someone in their community thought about them and cared enough to give them a boost during the holidays when they can feel lonely, unloved or not cared for while everyone else seems to be joining family and having a good time. If you have even one gift to open, you might still be able to feel your community embracing you. It makes you feel human and worth another chance!”

Sharon Dixon
Lutheran Social Services

 

ADVENT is proud to support United Way’s Giving Tree and the incredible work they do in partnership with Neighborhood House. Read ADVENT's blog to learn more.

FAQs

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Can we request a nonprofit to be matched with?

We will be working from mid-October through mid-November to match your request with a participating nonprofit. While we greatly encourage you to consider remaining flexbile with who you are matched with by selecting "Greatest Need", we will do our best to meet your specific requests. Please know that we cannot guarantee accommodation, especially as the season progresses and available agencies are more limited.

When will I get my gift tags?

Gift tags are expected to become available November 18-19. United Way will delivery your requested tags directly to the address you list on your survey. 

Do the gifts need to be wrapped?

Most nonprofits ask that their gifts are placed in a gift bag, instead of wrapped with wrapping paper. This allows them the opportunity to best match the gift with the individuals they serve. Specific wrapping information will be listed on each gift tag.  

What do I do when all the gifts have been purchased?

Once you are matched with your nonprofit, you will be directly connected with them via email and provided next steps. At this time, you will coordinate delivery of the gifts directly to the nonprofit (i.e. agreed upon date/time, delivery location, etc). Most gifts need to be delivered between December 9-13.

Questions

Contact Kenny Grady at 414.263.8124 or via email.