Tocqueville Society
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United Way of Greater Milwaukee & Waukesha County

Tocqueville Society

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In the spirit of 19th century French philosopher Alexis de Tocqueville, Tocqueville Society members improve the lives of hundreds of thousands of people through contributions to United Way.

Member Criteria

  • Contribute a total contribution of $10,000 or more.
  • Contribute at least $6,000 of your gift to United Way's Community Fund and/or any of its health, education, and financial stability strategies or special initiatives
  • For the greatest impact, at least 60% of your total contribution should be directed to United Way's Community Fund.

Provided that you meet each of the above criteria, Tocqueville members may designate the remainder of their gift to any 501(c)3 health and human service organizations, including United Way agency program partners. If you are unsure of an agencies eligibility for designation, contact Bev Arrowood at 414.263.8210.

Member Benefits

  • Convenience of meeting a variety of community needs with one gift and one payment process.
  • Expedited designation processing with no fees. 100% of your designated amount is forwarded to your agency within approximately 30 days of receipt of your designation list.
  • Pledge payment is not required prior to our distribution of designations.
  • You will receive one tax statement documenting all your charitable health and human service contributions.
  • Invitation to the annual Tocqueville Society cocktail party and additional events.
  • Recognition in the local Leadership Registry and the Tocqueville brochure (optional).

Recognition Levels

Guardian: $10,000 to $24,999
Champion: $25,000 to $49,999
Sustainer: $50,000 to $99,999
Jane Bradley Pettit Society: $100,000


Last year, more than 700 donors made gifts of $10,000 or more, with at least $6,000 of each gift directed towards United Way’s Community Fund or one of its health, education, and financial stability initiatives. These gifts totaled over $17 million!

Frequently Asked Questions

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Which agencies are eligible for gifts?

Any agency listed on the pledge form is eligible. Additionally, almost all 501(c)(3) organizations whose primary focus is health and human service, and who help people in our local area, are eligible. If you select an ineligible agency, United Way will contact you as soon as possible to make arrangements for redirecting or refunding that portion of your gift.

Can I give to a capital campaign?

For Tocqueville members only, payments to capital campaigns of United Way member agencies are eligible.


If I designate to a specific agency, how am I recognized for my contribution?

Unless you ask us not to release your name, agencies will be notified of your gift. You will be recognized by the agency for the dollars you directed to them, and you will be additionally recognized by United Way for your total campaign contribution.

My campaign uses United eWay (online pledging). How do I pledge?

You may use online pledging or the paper Tocqueville Society form. Either way, your gift will count as part of your workplace campaign total and you will be recognized for your giving level.

Linda T. and John A. Mellowes Community Impact Challenge

The Linda T. and John A. Mellowes Community Impact challenge matches new and increased Tocqueville Society gifts to United Way and/or any of its health, education, and financial stability strategies or special initiatives.

Get Involved

For more information about United Way’s Tocqueville Society, please contact Bev Arrowood via email.