TOCQUEVILLE SOCIETY
In the spirit of 19th century french philosopher Alexis De Tocqueville, Tocqueville Society members improve the lives of hundreds of thousands of people through contributions to United Way.
Tocqueville Society
Individuals who contribute $10,000 or more annually to United Way of Greater Milwaukee & Waukesha County’s Community Campaign, with at least $6,000 directed to United Way and/or Key Initiatives are recognized as Tocqueville Society members.
Members are philanthropic leaders who invest locally to create long-lasting change by tackling their community’s most serious issues. Tocqueville membership is a convenient way to combine contributions for many nonprofit organizations into one pledge; supporting both the mission of United Way and the charitable goals of Tocqueville Society members.
Member Benefits
- Tocqueville gifts are paid out to the 501(c)3 organizations you designate to when you make your pledge (not held until receipt of payment).
- Designations provided to United Way will be sent within 30 days directly to the 501(c)3 organizations.
- United Way does not apply administrative fees for Tocqueville Society members.
- Your employer will receive full credit for your contribution toward its workplace giving campaign total unless you specify otherwise.
- Designated organization(s) will be notified of your generosity and provided contact information for acknowledgment purposes.
Membership Criteria
- Contribute a total of $10,000 or more.
- Direct at least $6,000 of your gift to United Way and/or Key Initiatives.
- When you meet both these criteria, Tocqueville members may designate the remainder of their gift to any 501(c)3 organizations.
- For the greatest impact, we recommend at least 60% of your total contribution be directed to United Way and/or Key Initiatives.
Linda T. and John A. Mellowes Community Impact Challenge
The Linda T. and John A. Mellowes Community Impact Challenge matches new and increased Tocqueville Society gifts to United Way and/or any of its health, education, and financial stability strategies or special initiatives.
Impact
In 2025, Tocqueville Society members provided over $26 million of campaign support and welcomed 60 new members, elevating its membership to 758 donors with a remarkable 86 contributing $100,000 or more.
Frequently Asked Questions
Which agencies are eligible for gifts?
Almost all 501(c)(3) organizations in good standing are eligible. If you select an ineligible agency, United Way will contact you as soon as possible to make arrangements for redirecting or refunding that portion of your gift.
Can I give to a capital campaign?
Yes, Tocqueville members can give to any 501(c)(3) capital campaign.
If I designate to a specific agency, how am I recognized for my contribution?
Unless you ask us not to release your name, agencies will be notified of your gift. You will be recognized by the agency for the dollars you directed to them, and you will be additionally recognized by United Way for your total campaign contribution.
Get Involved
For more information about United Way’s Tocqueville Society, please contact Bev Arrowood via email.