Assemble a Team
"We’re a geographically vast organization. Our department champions are invaluable in getting our messages to the frontlines. These volunteers are trusted by their colleagues and are adept at delivering the campaign messaging in a way that will engage the individuals in their respective areas. This is key to reaching the masses."
- Robert Kennedy,
"Our CEO hosts a United Way leadership breakfast for Milwaukee-area employees who gave at the leadership level of $1,200. As they leave the breakfast, they each receive a letter from the CEO (sample letter) with a personalized request to give to the campaign. By the end of that day, Johnson Controls leadership givers have set the pace for the campaign and provides steps for the rest of the employees to participate."
- Annemarie Scobey-Polacheck,
"Our most effective special event is our daily drawings. The company has been generous in offering available resources (Packers tickets, parking spots, small grants to nonprofit of choice, etc.) for these drawings. Employees know that the sooner they pledge, the more drawings they qualify for. Because of this, we typically will reach 60-65% of our dollar goal during the first two days of the campaign." View incentive ideas.
- Thomas Rosenthal,
Host a Campaign Kick Off
"To kickoff the campaign, we use a large company meeting with leadership involvement. We often have a speaker discuss how United Way donations help with funding for their programs. We campaign for 2 weeks with 2-3 activities each week. Spreading it out seems to help with getting more people to engage and make time for the activities."
- Stephanie Neuenfeldt, EMC Insurance
"One of our newest special events that we started last year was Department Change Wars. We are very competitive when it comes to winning. The following rules for this event: Add all your coins to your team’s jar to ensure your team’s victory or place dollars in your opposing team’s jar to count as negative coins, helping to ensure their defeat. This event has been the most successful in raising money for United Way." See full list of ideas.
- Der Vang,
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