Mission & Vision
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United Way of Greater Milwaukee & Waukesha County

Mission & Vision

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Mission

We unite people to create positive lasting change in our community. 

Vision

We envision a united community where people come together to invest in significant and measurable solutions that foster wellness and opportunity for all. 

VALUES

  • Collaboration: We believe in the power of working together with businesses, nonprofits, government, and community members to achieve meaningful and lasting impact. 
  • Integrity: We are committed to transparency, accountability, and ethical practices in all that we do, building trust with our partners, donors, and community. 
  • Compassion: We approach our work with empathy, understanding, and a commitment to supporting those in our community who face challenges. 
  • Inclusion: We are not succeeding unless our success impacts our entire community. Every person in our community deserves support and all have something to give. 

Diversity & Inclusion Value Statement

We believe diversity goes beyond visible differences and affirms the essence of all individuals including the realities, background, experiences, skills and perspectives that make each person who they are.  Diversity and inclusion are at the heart of what it means to Live United.

Anti-Racism Statement

United Way of Greater Milwaukee and Waukesha County unequivocally denounces racism and ethnic discrimination in all its forms because it undermines the well-being and vitality of our communities and is in direct opposition to what it means to Live United. We recognize that structural racism, ethnic discrimination, and other forms of oppression have contributed to racial and ethnic disparities that have existed in the past and persist in the present, and that we have an opportunity and responsibility to change these systems. We acknowledge those inequities are the result of policies and practices that work to marginalize entire populations of people.

United Way of Greater Milwaukee & Waukesha County is committed to working with our community to end these inequalities. To accomplish this, we know we must engage our entire community, especially those whose voices have historically been marginalized, in support of the shared work for fortifying equity and empowerment. We will continue to work with public and private partners to co-create solutions that ensure everyone has the resources, support, opportunities, and networks they need to thrive. We commit to leveraging our assets to create more equitable communities.