The Diversity Leadership Society’s annual Linda McFerrin Award was established in 2018 by Cory and Michelle Nettles. The award recognizes an outstanding African American nonprofit executive who has provided exemplary leadership in the community.
Like Linda, individuals honored through this award have made extraordinary strides in leadership, volunteerism, mentoring, and philanthropy in greater Milwaukee and Waukesha’s nonprofit community. Award winners are publicly announced on Martin Luther King, Jr. Day, and recognized at United Way’s Annual Meeting, which is held in February.
In 2024, Cory and Michelle Nettles generously increased their gift to $10,000. The recipient of this annual award will be chosen by United Way’s Diversity Leadership Society and a $10,000 grant will be made by United Way to the organization that they represent.
Criteria:
- A dedicated nonprofit executive leader with an established legacy in their work in the community who excels in their field and is deeply committed to advancing their organization and the community.
- Resides and works within the geographical areas of Milwaukee, Ozaukee, Washington, or Waukesha County.
- Exhibits exceptional leadership skills and a strong dedication to philanthropic endeavors.
The award recognizes an outstanding African American nonprofit executive who has provided exemplary leadership in the community.
2024 Nomination Period: September 9 – October 18
This year's nomination window is now closed.
Public announcement: January 20, 2025 (MLK Day)
Recognition: United Way Annual Meeting, Thursday, February 27, 2025
About Linda McFerrin
Linda dedicated 42 years to United Way, holding 11 different positions, and retired as the Vice President of Resource Development. Linda modestly credits her personal success to the strong support of her family, leadership at United Way, volunteers, staff/loaned executives, company ambassadors, members of organized labor, and individuals that contribute to the United Way campaign. In 2015, United Way credited Linda with overseeing the merger of the campaign teams from United Way in Waukesha County and United Way of Greater Milwaukee, combining best practices and increasing efficiencies with an aim of raising even more dollars to invest in the community.
Linda has one son, Dominic. Dominic and his wife, Dionna, have three children. Linda said she has channeled most of her life into raising her son and helping United Way succeed.