Logos

Thank you for co-branding with United Way of Greater Milwaukee & Waukesha County. To maintain the value of the United Way brand and logo, please follow the branding guidelines listed below. The logo must always appear in its entirety, without any modifications.  

Two logo versions are approved for use: 

• Full color (preferred for most applications) 
• Black (for single-color print applications or when color reproduction is not available) 

Clear Space 
Keep the logo clear of competing text, images and graphics by maintaining a minimum amount of clear space, equal to the height of “U” of the logo on all sides. 

Minimum Size 
Keep the logo legible by always using it in widths equal to or greater than 2.0” for print, and 200px for digital applications for the horizontal logo. For the vertical logo always use a width equal to or greater than 1.0” for print, and 100px for digital applications. 

Logo Don'ts
Our logo is the most recognizable representation of our brand. As such, it should not be altered under any circumstances.

• Don’t rotate the logo
• Don’t change the logo’s colors
• Don’t crop the logo
• Don’t skew, distort, or stretch the logo
• Don’t reconfigure or change the logo elements
• Don’t add a drop shadow, outlines, or glows to the logo
• Don’t add artistic effects to the logo
• Don’t use translucency
• Don’t integrate the logo into messaging
• Don’t place the logo on backgrounds that reduce legibility (e.g., busy photography, insufficient contrast) 

Prohibited Uses 
Using the United Way name or logo in any way that implies endorsement of a product, service, or position not expressly authorized.