One Place. Two Years. 100 Stories.
Skip to Content
United Way of Greater Milwaukee & Waukesha County

One Place. Two Years. 100 Stories.

Main Content

June 7, 2016

Gun Violence is a crisis in Milwaukee which is why United Way is partnering with 371 Productions, WUWM 89.7 – Milwaukee Public Radio, WNOV 860 AM – The Voice and an array of other community organizations to help give a voice this issues and amplify efforts to solve it.

On June 15th Precious Lives, a weekly radio podcast series about young people and gun violence is putting on a live performance at the Pabst Theater.

The President of 371 Productions, Brad Lichtenstein, shares the moment he was impacted by gun violence, one of his favorite stories from the radio series and why the live show is an experience you won’t want to miss.

Q. What is the moment you knew gun violence was an issue in the city of Milwaukee and why did you decide to get involved in the Precious Lives project?

While we were putting Precious Lives together and getting the series started, my friend, Claude, was shot by a young boy during a carjacking. Seeing the impact on his family and mine, up close, firmed my resolve. We can't tolerate the gun violence that pervades our community.

Q. What kind of impact are you hoping the LIVE show makes?

Giving voice to the people directly impacted by the violence. Illuminating solutions and the great people in our community pushing them forward. Expanding the community of care so that everyone, no matter who they are, owns the problem of gun violence and will work to end it. And, finally, action -- I want people to use our Give Help/Get Help App, make a donation, become a mentor or just wrap your arms around a teenager and tell him that he is loved.

Q.  What will the audience gain from seeing the LIVE Show?

The Precious Lives LIVE show is a chance to really showcase the humanity and experiences of people directly impacted and put their talents on display. It's about moving us from seeing people as victims to seeing people as powerful and wonderfully human. It's also meant to be fun and entertaining too -- a way to showcase the issue for people who might not listen to the stories or even want to hear them. It’s a way for us to get in front of new audiences and bring them into the community of care.

Q. Which story has touched you or impacted your life the most?

I love them all and I'm so proud of Aisha and Emily's storytelling. If I had to pick one, I'd say Lisa Etienne's story of her son, Marcus, killed on a playground 20 years ago, always plays in the recesses of my mind. Maybe it resonates with me because I'm a parent and I can identify with her anguish and her perspective.

Buy Tickets to Precious Lives: The Live Show

Have something to say? LEAVE A COMMENT:

The following required items were not provided or are in the wrong format. Please provide the required responses and submit again:

Your email address will not be published. All fields Required.

  Please enter your name
  Please enter a valid email
  Please enter a comment

United Way of Greater Milwaukee & Waukehsa County blog and social media presence is designed as a source for information, sharing and collaboration about United Way and health and human service related topics. As part of our commitment to our readers, we expect all posters to abide by the following rules:
 • Posts and comments should be on topic, conversational, and serve to educate or entertain  
 • Posts and comments may not be unlawful, fraudulent, threatening, libelous, defamatory, discriminatory, harassing, obscene or otherwise rude or in poor taste  
 • Posts and comments may not be used for any commercial purpose or otherwise to promote any outside organization or its activities
United Way of Greater Milwaukee & Waukesha County reserves the right, at our discretion, to remove any post or to revoke a user’s privilege to post to our page. Comments found to be in conflict with the guidelines above will be removed promptly.
Comments are not necessarily those of United Way of Greater Milwaukee & Waukesha County and its employees and we do not guarantee the accuracy of these posts.