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United Way of Greater Milwaukee & Waukesha County

Kids Room

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October 2011

The campaign pictured young girls in their bedrooms next to adult boyfriends with headlines that read, “She should be sleeping with a stuffed animal, not a real one” and “Don’t worry, he’ll be done with your daughter before you know it.” The ads were targeted at parents in an effort to encourage them to talk to their teens about sexuality and healthy relationships, before it’s too late.