United Way of Greater Milwaukee & Waukesha County
August 2009
Bus Shelter ads with giant pictures of dirty diapers and the words “Scratch and Sniff” were placed around the central city to warn teens of the burdens of teen pregnancy. Although the ads were not really scratch-and-sniff, upon closer inspection, teens found copy inside the dot that read, “This ad doesn’t really stink, but the consequences of teen pregnancy sure do.”
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